Configure Sitewide SEO Settings For Your WPHubSite Website
There’s a lot of power available in the SEO features we give you. By setting up the SEO settings on your website you’ll enable better ranking in search engines and more. The power of how your website shows up in searches is entirely up to your with the WPHubSite SEO settings.
There are two distinct sections of the SEO that will need to be done. This help article covers the first of those two, sitewide SEO settings. The second part is about SEO for every time you publish a new page, post, category, or tag which has its own help article.
There’s a lot to the SEO options you have with WPHubSite and most settings aren’t necessary to get started. In fact, most settings are far too advanced for normal usage. The goal of this is to help you get set up with the most important items for sitewide SEO. A lot of advanced and sometimes unnecessary functionality will be skipped to save your sanity.
If you’re looking for something in particular, the table of contents will help you skip right to it.
Ready to get started customizing the sitewide SEO of your WPHubSite?
First up (right after the table of contents) is the titles and metas. There is a dashboard also but that’s just an overview of all the main settings screens. We’re covering those in more depth.
Table of Contents
- Titles & Metas (important)
- XML/HTML Sitemap (important)
- Social Networks (important)
- Google Analytics (important)
- 404 (important)
- Local Business
- Structured Data Types (important)
Titles & Metas
You can control a lot about your site with these SEO settings. You can choose how different elements of your page and post titles are separated (the %%sep%% variable) or decide how the different elements are organized. They sky is the limit for how you decide how the titles are displayed on your site and you can change it sitewide right from the following settings.
The best part? You can actually mix the variables with static text in these settings if that fits into your overall SEO plan.
Now to get started with configuring the sitewide titles and metas.
Important: Be sure to click the Save Changes button after making any changes. If you forget, you’ll lose your changes and be angry with yourself for at least a good minute (I know I am if I forget!)
The separator is the first option you’ll set. This one is important because it will be used anywhere you use the %%sep%% variable. The most common settings for this is | or – which don’t take up a lot of space. It’s good to use separators that don’t take a lot of space.
This setting can be controlled here or on the actual page you have set for your homepage. If you have a blog page set for your home page you’ll want to use this setting. The default is %%sitetitle%% which uses the site title from your WordPress settings.
Often times it’s good to add a bit more description to your site title for SEO purposes. WPHubSite isn’t very descriptive but something like The Easiest Website For HubSpot | WPHubSite is much better. This would look something like this in the title box: The Easiest Website For HubSpot %%sep%% %%sitetitle%%.
Meta descriptions are useful because search engines sometimes use them for the text below the search result title/links. I say sometimes because ultimately Google and other search engines get to decide what goes here, you have no control. The good news is that most of the time your meta description is used.
Here’s what the site title and meta description looks like in Google:
You can find lots of information online about writing a good site title and meta description. It’s a good idea to take the time and learn how to do it well. Here’s a good guide on writing an effective title and meta description.
Single Post Types
In this section you get to control how your posts and pages appear in search engines. You’ll want to write a unique meta description for each post and page but your site title can be automated with these settings.
You’ll see three types of single post types you can edit: Posts, Pages, and
Templates (more on templates later).
Item 1: It’s a good idea for posts and pages to use only variables for the title template. Why? because each page is unique and the majority of the settings should be controlled within the posts and pages themselves.
In fact, there’s not much of a reason to change this setting from what is there by default. This will show for the page title the name of the page you’re editing, the default separator you specified earlier, and the your site title from the WordPress Settings.
Item 2: You can set the meta description template but it’s a better idea to write a meta description for each and every page and post of your website. It’s a lot of work but it’s worth it.
If you leave the default here then you’ll get however much text will fit from the beginning of your post or page. It just trails off with an ellipsis which doesn’t look good. If you write a unique post excerpt when creating your page or post then that will be used instead.
Item 3: You can choose how you want your posts and pages to display in search or not display at all. Here’s what the options mean:
- Do not display this single post type in search engine results (noindex): Exactly like it sounds, if you select this then no post or page will show in the search results. I wouldn’t recommend touching this setting for the whole site. It does come in handy for individual pages which is covered in the posts and pages SEO settings help article.
- Do not follow links for this single post type (nofollow): Another setting that you shouldn’t enable for either posts for pages. Search engines won’t follow the links on any of your single post types and therefore won’t effectively crawl your website.
- Display date in Google search results?: Below many time relevant search results in Google there’s a date. You get to choose if it shows or not. It’s a good idea to show this for posts but not so much for pages.
- Display post thumbnails in Google Custom Search results?: Sometimes Google shows a thumbnail image in some search results, you can disable this function if you’d like and Google will never show a thumbnail image.
Note: Wondering why there’s not much mention of templates? There’s a good reason for that. It shouldn’t be here. Nobody can see the templates, therefore, any SEO settings for it are absolutely useless.
There isn’t a lot you should change for any of these settings. You’ll find templates here just like in single posts but it’s every bit as useless here, ignore it.
Every other archive SEO setting should be disabled in almost every circumstance. Go crazy with the “Do not display this post type archive in search engine results (noindex)” selections if they’re not already selected.
If you enable the archive SEO indexing then you’re likely to end up with a lot of low quality content in search engines which doesn’t help you or search engine users.
This one is important and you may want to do some customizing here. Many SEO experts recommend turning off indexing (noindex) for categories and tags but every circumstance is different.
If you do enable indexing of your categories and tags, make sure they’re well organized and you maintain them well. Again, completely ignore the Site Builder Categories because search engines can’t even see them.
You may want to index categories but noindex tags, that may work better than trying to get everything indexed. Again, be sure by indexing them that you’re offering something quality to searchers. More is not better.
Item 1: Format how you’d like the title of your taxonomies to show up. These are all the category and tag pages similar to what we have set up for our help articles categories. For that, we’ve set up our title template like this: Help Category: %%term_title%% %%current_pagination%% %%sep%% %%sitetitle%%. See how we added some custom text before the category term? You can add cool stuff like “Learn About %%term_title%%” or perhaps “Read About %%term_title%%” might fit your blog a bit better.
Item 2: For the meta description to work properly for categories and tags you have to write a custom meta description for each of these. You could write a generic meta description, though, and put one custom piece in there such as the category name. Updating the meta description category is done just like for pages and posts which are covered in the pages, posts, categories, and tag SEO settings help article.
Item 3: Select either of these if you’d like. If your categories or tags don’t add significant value for users in search engines then it’s a good idea to at least noindex them. In fact, many SEO professionals recommend doing so and enabling indexing on them only if absolutely necessary if you have everything well organized, in place, and useful for the user. More is not always better. In fact, it’s often not.
Here’s what each option means:
- Do not display taxonomy archive in search engine results (noindex): Search engines won’t put any of the category or tag pages in the index. This applies across the board to all category or tag pages.
- Do not follow links for this taxonomy archive (nofollow): Just like for pages and posts, search engines won’t follow the links on your taxonomy pages if you select this option. If you have indexing turned on then search engines will index the page but with this turned on then they won’t crawl any of the links on your taxonomy pages.
This one is extremely important for your website being indexed. Every time you add a page or post to your website it will be added to the XML sitemap and if you set up an HTML sitemap, that too.
You can choose not to place a page on the sitemap (great for lead magnet download pages). So, you don’t need to do anything to add pages to your sitemaps once you configure this thing.
Let’s get started making sure your sitemap is all set up perfect for search engines, specifically Google.
Before you get into setting up your websites XML and HTML sitemap be sure to visit these preference first. There are many important options and the will come into play later.
Item 1: You can turn off all sitemaps with this one switch. Unless you don’t want your website easily found and indexed then you should always leave at least the XML sitemap enabled which mean this setting needs to be enabled.
Item 2: This is a link to your sitemap index. You’ll see a link to each sitemap type you have enabled for your site including any mix of pages, posts, categories, tags, videos, etc. If you get a 404 error for the sitemap, see item 4.
Item 3: If you’re getting a 404 error for any of your sitemaps, click this button to resolve the issue.
Item 4: You can turn off your XML sitemap altogether. This will make it harder for search engines to index your website but absolutely not impossible. So, there’s on reason to select this but it’s here in case there is a reason.
Item 5: If you publish videos on your blog or pages then enable this. Part of setting up SEO on pages and posts would be to add a video which is covered in the video sitemaps section of the page and post SEO help article.
Item 6: An HTML sitemap is a page on your website for visitors to see the overall structure and pages on your website. We think it’s a good idea to include an HTML sitemap because it can’t hurt, only help. You can see we’ve included a sitemap in the footer of our website (the footer is the most common place to link to it).
Note: You can also choose to remove a page from the HTML sitemap which is great for lead magnet pages that should only show after a form is filled out.
Item 7: Be sure to always click the Save Changes button after you make any changes. If you don’t, you’ll lose it all.
There isn’t a lot you need to set up here, not even enough to warrant an image. Simply select the items you’d like to have a sitemap for post types. Our recommendation is to only have a sitemap for posts and pages.
There’s no reason you should choose to have a sitemap for Media and it could cause issues for your site. If you don’t have a specific reason to select this option, don’t. Same for templates, those can’t be seen by search engines and it could cause issues if you select it.
If you selected to noindex categories or tags then you should also unselect them here. Many SEO professionals recommend not indexing (and therefor also not having these in your sitemap) any category or tag unless you have a specific reason for or you’ve set them up as an extremely valuable landing page on your website.
Under no circumstance should you ever select the have a sitemap for Site Builder Categories, though. These items can’t be seen by search engines and it will cause indexing issues. Be sure to save changes if you make any changes.
It’s always helpful to have an HTML sitemap for actual human visitors to your website. It never hurts to have the extra layer of understanding to your website in addition to breadcrumbs.
Item 1: You can turn off the HTML sitemap with this toggle which will disable the sitemap from showing up on any page.
Item 2: You can put a post or page ID in this box but this isn’t the best way to put the HTML sitemap on a page. Skip this and use the code in the next step because you’ll have more control over the HTML sitemap.
Item 3: Put this shortcode (it’s a common WordPress thing) on any page of your website. Create a new page name sitemap and then paste this code in it. If you created a Site Builder page then you can use a text module to put the code into.
- Add A Scroll To Top Button To Your WPHubSite WordPress Website
- Use Footer Widgets To Add More To Your WordPress Website Footer
- Add New Site Layouts To Contain Your WPHubSite WordPress Website
- Create Custom Layouts With Site Builder And Assign Them To Parts Of The WPHubSite Theme
- How To Install A Service (aka Tag) To A WPHubSite WordPress Website
- Create Title Page Headers For WordPress Pages, Posts, and More
- Create A Sticky Header With The WPHubSite Theme Sticky Header Pro Module
- Create A Mega Menu With The Nav Menu WPHubSite Theme Pro Module
- Add Additional Header Sections To Your Website’s Primary Header
- Create Beautiful Mobile Menus With The WPHubSite Theme Mobile Header Module
- Advanced WPHubSite Theme Pro Modules Customization Guides
- Create Advanced Blog/Archive/Post Layouts With The WPHubSite Theme Blog Pro Module
- Connect Your WPHubSite WordPress Website To Cloudflare
- How To Clear Your WPHubSite WordPress Website Cache
- How To Set Or Change Your Favicon (Site Icon) In WPHubSite WordPress
- Create & Place A HubSpot Support Form On Your WPHubSite WordPress Website
- How do I change my WPHubSite plan?
- Overview Of The WPHubSite WordPress Admin Bar
- Enable HubSpot Live Chat And Conversational Bots In Your WPHubSite WordPress Website
- How To Create A HubSpot Meeting And Embed It Into WordPress
- Can I use my own domain for my WPHubSite?
- How To Create A HubSpot Form And Embed It Into WordPress
- Create And Run Your First AB Test With WPHubSite
- How To Log Into Your WPHubSite Website
- WPHubSite Getting Started Video
- WPHubSite Getting Started Guide
- Delete Pages, Posts, And More
- Hide Boxes On The WPHubsite WordPress Admin Dashboard
- Advanced Theme Customizations
- Configure Page, Post, Category and Tag SEO Settings
- Configure Sitewide SEO Settings For Your WPHubSite Website
- Create A Menu And Add Items To Your Website Navigation
- Create Your First Blog Post On Your WPHubSite WordPress Website
- Create Your First Page On Your WPHubSite Website
- Customize Your WPHubSite WordPress Website Theme
- Update WordPress Settings On Your WPHubSite Website
- Connect HubSpot To Your WPHubSite WordPress Website
- Set Up Two-Factor Authentication For Your WPHubSite WordPress Website
- Connect Your Domain On Your WPHubSite Account Page
- Update Your Domain A Record With Your Registrar
Item 4: You can manually type in a page or post ID into this box to exclude it from the HTML sitemap but this isn’t the best way to do it. If you have a lead magnet landing page with a thank you and download link they you likely don’t want it indexed or included in your sitemap. You can do this by selecting the option to not index the page which is covered in the page or posts SEO settings help article.
Item 5: Choose how you’d like items of your HTML sitemap ordered. Each page, post, category, or tag is within its own heading in the HTML sitemap and will be ordered within there.
Item 6: Another option for how items are listed in your HTML sitemap.
Item 7: Choose whether to show the publish date of blog posts at the end of the title or not.
Item 8: Always save your changes with the Save Changes button.
This entire section is dedicated to how your website is connected to your social media accounts and even Google itself. A lot of different online platforms use the information from the knowledge graph to determine how your website should be display in search results, when you share pages/posts, and more.
Google has a great page that details the knowledge graph (the most important settings in this section) and how they play into how your site appears online.
Let’s get started making sure your knowledge graph is accurate and updated.
item 1: Make sure the knowledge graph is turned on. None of the next steps will show up in your website’s code if you don’t turn this on.
Item 2: Choose whether your website is for a person or an organization;
Item 3: Type in your name (if you chose person above) or your organization name (if you chose organization above).
Item 4: Click this button to either upload your logo to the media library or choose your logo that you’ve already uploaded. Make sure your log is a good quality and either JPG, PNG, or GIF. We like our logo in SVG but will create a special PNG version just for use in the knowledge graph.
Item 5: Type in your phone number and make sure you do it in the right format. The format is everything for your phone number and it must be in international format. That means it has to be in the form +18005555555. That is, it always starts with a + followed by the country code (1 is North America) then the 3-digit area code followed finally by the seven-digit phone number.
Item 6: The phone number you provided may be for sales, customer support, or any number of options. Choose what fits for the phone number you provided. If none of them fit well, choose customer support.
Item 7: If your phone number is toll free or has hearing impaired support then select it from this list.
Item 8: Always click the Save Changes button to make sure all your changes are saved.
That’s it! You’ve set up one of the most important settings for advanced on-site SEO. Search engines use a lot of information from your knowledge graph and it ensures that if Google ever decided to show an advanced knowledge graph card for your website it has the proper information.
Your social accounts
This is part of your organizations (or person) knowledge graph. Google may use it to put your organizations social media profiles in your knowledge card if someone searches your organization by name.
You can’t make Google do this and only the biggest of companies get knowledge cards as detailed as Google’s pictured below. Provide the information on your website and that’s all you can do.
Item 1: If you have no social media accounts, turn this option off. If you enter any information in the following fields, make sure it’s on.
Item 2: If you have any of the social media accounts on this list, enter the necessary information. The necessary information is usually the URL of the social page but for Twitter it’s your username only (with the @ symbol). Don’t forget to add your MySpace URL! Just kidding, it’s only there because it’s standard to include it but nobody really has one, do they?
Item 3: Click Save Changes to make sure all your information is saved.
Facebook (Open Graph)
There isn’t a lot to do on this tab unless you get into more of the advanced settings. We won’t cover those advanced settings in this article because they’re not necessary for most.
Item 1: If you don’t want any Open Graph information available to Facebook and other websites then you can turn this off. It’s likely you will want this on, though.
Item 2: Another setting to enable or disable Open Graph information. There’s really no reason for both settings but they’re both here so make sure item 1 and 2 are both enabled.
Item 3: Choose a default image that will display when something is shared from your website onto Facebook. It’s a good rule to use an image the recommended dimensions for Facebook which is 1200x628px. This image will only be used if you don’t specify an image in an individual page of your website.
Item 4: Save those changes! Click the Save Changes button after updating these settings.
Twitter (Twitter card)
Twitter also has its own tags you can use to add information for it to grab from from your website. These settings will ensure Twitter has something to look for to make your posts look more rich.
Item 1: This must be enabled for Twitter card information to show up in your website’s HTML.
Item 2: This also must be enabled for the Twitter card code to show up.
Item 3: It’s a good idea to select this so if your website can’t find Twitter card information for any particular item of your website the Facebook Open Graph will be used instead.
Item 4: Choose an image to use as a default in case you don’t specify something in a page, post, category, or tag. The size here isn’t too important but keep in mind it will be cropped depending on the image size you choose and what device a user is on.
Item 5: Select whether you’d like the default image size with summary of your page/post or choose large for a larger image and smaller summary.
Item 6: Save your changes every time you make changes by clicking the Save Changes button.
It’s hard to know if your website is doing any good or reaching the right people if you don’t keep track. Google Analytics is a great free tool for that. It will track users as they browse your website, tell you where they came from, and show you exactly how they used your website.
There are other analytics tools out there which you can also insert in your website. That’s a bit more advanced, though. This section makes it easy to install and manage Google Analytics on your website.
Ready to get started?
This page is the most important for making sure Google Analytics works on your website. Without configuring this page, Google Analytics won’t work properly. The General tab is the only page you absolutely must configure, the rest are just helpful.
Item 1: This allow you to turn on and off the Google Analytics features from your website. For GA to work, you must turn this one.
Item 2: You must also turn on Google Analytics here so the correct tag loads on your website.
Item 3: Enter your Google Analytics code which you will receive when you sign up and add your website. Google has a helpful document that will help you set up your Google Analytics.
Item 4: If you’re in Europe, cater to European website visitors, or are located somewhere else that requires being GDPR compliance, this option is for you. Select it and then configure the rest of the settings. If you’re not, don’t turn this one and you can skip to item 7.
Item 6: If you want the accept button to say something besides Accept, change it here.
Item 7: It’s likely you don’t want to track yourself in Google Analytics as the site administrator or perhaps you don’t want to track editors. This option lets you exclude those people as long as they’re browsing your website logged in. If they aren’t logged in then they can’t be blocked.
Item 8: Click the Save Changes button.
These are all more advanced settings and you don’t need to configure them in most circumstances. The only time you’ll need to enable these is if you start working with Google Ads advanced tracking mechanisms or start working with a marketing team who will probably want to set some advanced tracking up on your website.
No image, just an explanation of what you might use some of these for.
Google Optimize: Google Optimize is a free Google tool that lets you test different versions of your page. It is an extremely advanced AB testing tool. WPHubSite has AB testing for modules and rows built in but if you want to go beyond that then you can use Google Optimize.
Google Ads Conversion ID: If you’re setting up Google Ads conversion tracking, this is where you can add the conversion ID.
Head: This box lets you add any code to the head of your website. If you want to use Google Tag Manager instead of Google Analytics (you’ll, of course, have Google Analytics set up in your Tag Manager) then you can paste the code here. You can also paste any other code such as pixels from Facebook, Twitter, Linkedin or others.
Body: If some code calls for you to enter it into the body of your page then this is where you can paste it. The code you put here will be placed right after the opening body tag of your HTML.
Enable remarketing: If you’re advertising with Google Ads then you can enable the remarketing setting here in order to create a remarketing list that you can then advertise to.
Everything else in the tracking section is a bit more advanced and not necessary to update in most cases. There are descriptions beneath each option and if you have any specific questions feel free to contact us.
The ability to set redirections on your website is extremely valuable if you need to change the name of a page or perhaps delete a page. In any case you’ll eventually run into a circumstance where you’ll need to set up a redirection.
Another great benefit of redirections is the ability to turn on monitoring your 404 pages and create redirections for commonly accessed 404 URLs. A 404 is an error that the server sends visitors to your website if they reach a page that doesn’t exist. A lot of spammers will also scour your website looking for files so 404’s aren’t always valuable (more often they’re not) but sometimes they are extremely valuable.
There is no setup for redirections but they’re essential to know how to set up. That’s why they’re covered in this Getting Started article.
Now to get to how you can sett up redirections when the time is right!
Step 1: In the SEO menu item, click on Redirections.
Step 2: Click the Add redirection button.
Step 3: Type in or paste the old URL that doesn’t exist anymore without your domain name or anything else. So, domain.com/old-folder/ should be typed as old-folder only.
Step 4: Select this box to enable this redirection. You can set up a redirection and not enable it or disable it temporarily with this box. It’s even possible to publish a redirection on a certain date.
Step 5: Choose the type of redirection. There are many types but the most common will be a 301 redirect which means the URL has moved permanently. Google will send all “link juice” to the new URL. One of the other options may be more relevant for your link, though.
Step 6: Put the full URL you’d like to redirect users to when they type in or visit the old URL. Include the full URL within this box.
Step 7: There’s not much of a reason to change this setting if it’s just a page. This might be used for something in a more complex environment that doesn’t exist on WPHubSite.
Step 8: Click the Publish button when you’re ready to publish the redirect. You can also change the date to publish the redirect so it will only take place on a certain date and time. The Publish button then turns into a Schedule button.
That’s it! Now you can set up redirections when the inevitable tasks comes of reorganizing some pages on your website. No matter how hard you try there may be a necessity to reorganize in which case you should also redirect the old URLs.
Tracking 404 errors is a great idea for your website. With 404 errors tracked you can see if anybody is getting to your website from a dead link as things change. Once you know there’s an issue then you can fix it with redirects.
What is a 404? It’s an error that your server serves up if a visitor tries to access a page on your website that doesn’t exist. In other words, it’s bad and you don’t want to give users this kind of a broken user experience.
Here’s how to enable 404 tracking so you can monitor for errors and fix them as they happen.
Step 1: Click PRO in the SEO menu on the WPHubSite admin dashboard.
Step 2: Click on the 404 tab.
Step 3: Make sure this is toggled to on so 404 errors are tracked.
Step 4: Select this option to fully enable the monitoring of 404 errors.
Step 5: Select this item to delete old 404 errors after 30-days. This is important because if they aren’t deleted then they could adversely affect the performance of your website and we may have to get after you.
Step 6: Don’t select anything for this. It’s not recommended by SEO professionals to ever redirect your 404 errors all to one page.
Step 7: If you didn’t select something else on step 6 (and you shouldn’t have) then you don’t need to change this.
Step 8: If you want an email for every 404 error a user experiences on your website, select this option. You may find that your inbox will get inundated with too many emails every day, though. We don’t recommend using this option.
Step 9: If you chose to be emailed then put your email address in here.
Step 10: Be sure to always click the Save Changes button when you’re done. If you don’t, you’ll lose it all.
Where are all the 404 errors tracked on your website once you turn this on? In the redirections section. They’ll show up as 404 errors in this list until you set up a redirect for it. After you set up a redirect then it will show up as a 301 which is much better than a 404.
This is what a 404 looks like in the redirections section:
You can edit the 404 error and it works exactly the same was as creating a new redirect works. The only difference is that the old URL is already inserted for you so you just have to enable the redirect and put in the new URL to redirect to.
If you have a local business and a storefront then these settings are essential for setting up. This will also help you a great deal in search engines for local searches.
The local business SEO settings are best used for local businesses with a physical address that customers or clients can walk into. Not all fields are required so you may be able to fill this in for a local service area business also, it just won’t have as big of an effect on search results.
Step 1: In the SEO menu in the sidebar of the WPHubSite admin dashboard click on PRO.
Step 2: Click on the Local Business tap if you’re not already there.
Step 3: If your organization is a local business and you’re configuring these settings, make sure this toggle is switched on.
Step 4: Choose the type of local business you have. The more specific the better but if there’s absolutely nothing that fits your business, select the generic Local Business option.
Step 5: Fill in all the address information for your business and be specific. Be consistent with your address so if you type out Street on other websites (such as Google My Business) then don’t abbreviate it with St. here.
Step 6: You can type in the full country name but it’s best to use the alpha-2 country code. You can find a list of the alpha-2 country codes here.
Step 7: The latitude and longitude are a bit tricky for your business but you should get these as accurate as possible. You can use a website like What’s My GPS in order to find your exact business coordinates. Make sure you are precise about this. Zoom in close and drag the wayfinding arrow directly over the entrance to your building and then grab those coordinates.
Step 8: Put your full website address in this box. So, the URL of your WPHubSite website home page and not a sub-page.
Step 9: Put in your telephone number in the international format. That means you need to start it with a + then country code, area code, and finally the number. Don’t include any spaces, hyphens, periods, or anything else.
Step 10: Put a price range that you usually cater to. It’s expected that you might put something from $ for cheap or very affordable prices all the way up to $$$$ or more which is very expensive and high-end.
Step 11: Put in the hours your location is open from the AM to the PM but in a 24-hour (aka military time) format. 24/7 is not currently accepted in this section as it’s typically for open hours where customers can actually walk through the doors of your business, not just call.
Step 12: Always be sure to click the Save Changes button or you’ll lose any updates you’ve made.
Once you complete this process, the correct Local Business Schema will be added to your website code for search engines to pick up on. Google especially loves Schema and it will help boost your business in search results. In fact, Schema is a top-rated method for improving your on-site SEO.
Structured Data Types
The local business settings put Schema on your website and so does this. Schema is essential to making your website search engine friendly and providing them with accurate information that search engines can understand.
Step 1: Click on PRO in the SEO menu of the WPHubSite admin dashboard.
Step 2: Click on the Structured Data Types (schema.org) tab.
Step 3: Make sure these settings are enabled by toggling this switch on if it’s not already.
Step 4: Turn this setting on to enable the Structured Data Types section on blog posts and pages. It’s a great idea to turn this setting on because then you can have better control of the structured data in your posts and pages. You’ll be able to choose whether to use an automatic scheme you set up (coming up) or manually set a type of schema that is on a page (awesome!).
Step 5: Click the Upload and Image button to either choose an image you have in your media library or upload a new image. You’ll most likely want to create a new image specifically for this section, though, because it has such specific requirements. Here are those requirements:
- Files must be a JPG, PNG, or GIF. An SVG or any other vector format is not acceptable.
- No animated GIF files are allowed.
- Don’t use an icon. Make sure this is your full logo with the name of your business in it.
- The graphic must be legible on a white or light background.
- The logo should be rectangular and not square.
- The logo should fit in a 600x60px rectangle and either be exactly 60px high (preferred), or exactly 600px wide. For example, 450x45px would not be acceptable, even though it fits in the 600x60px rectangle.
- Text in word-based logos should be at most 48px tall and centered vertically against the 60px image height. Additional space should be added to pad the height to 60px.
- Logos with a solid background should include 6px minimum padding around any words.
You can learn more about these requirements from Google who created them.
Step 6: Save your changes with the Save Change button. If you don’t, you’ll lose all changes and possibly cry like I do when I make changes and then lose them.
Schemas are a nice way to automate your blog post schema which is helpful to search engines. It lets search engines know what type of page it is, the title, and the image for it. That means you are more likely to get a rich search engine results that have more details.
Be sure you go through the Structured Data Types setting first (especially step 4) or else automatic schemas you set up here won’t work properly.
Once you’ve set up a custom schema for a post type it will show up in the post automatically (and in the automatic section). You can always overwrite the automatic selection and set a manual schema for a single page or post.
Creating A Blog Post Schema
Step 1: Click on Schemas inside the SEO section of the WPHubSite admin dashboard.
Step 2: Click the Add schema button.
Step 3: Type in a name the describes the schema you’re creating. We’re going to create a blog post schema so this one is named Blog Posts.
Step 4: Select Article from the data type. There are lots of great data types you can use. Here’s a list of the data types:
- Article: Great for most blogs.
- Local Business: This one isn’t good to use for your entire website so we don’t recommend ever using it.
- FAQ: If your blog acts as more of a frequently asked questions section then you may choose this option.
- Course: You aren’t likely to need this schema type for your website. Most course building platform will use this.
- Recipe: This is a good one to select if you publish recipes on a page or post. This might be something you use for manual schemas rather than in this section.
- Video: If your posts all include videos then this one will be extremely helpful.
- Event: Perhaps your blog is all about upcoming events. This schema would be perfect for your posts then!
- Product: WPHubSite doesn’t have an eCommerce platform built in so you aren’t likely to need this for an automatic schema. If you link to an eCommerce platform for sales but have products listed on your site then you might use this as a manual schema.
- Service: If you provide a service then this would be a useful schema to set up manually on pages but wouldn’t be practical for an automatic schema.
- Review: Show off your reviews with this schema type good for manual schema but not for automatic.
Step 5: Select what you’d like to set this schema on automatically. Again these automatic schemas are great for blog posts but not so much for pages.
Step 6: Select the type of article you typically publish for blog posts. The most common choice will be Blog Posting.
Step 7: Select the Post Title option.
Step 8: Select the Featured Image option.
Step 9: Click the Publish button.
That’s it! Your automatic schema is set up for blog posts. This way you don’t have to manually set these settings in every post. If you publish a post that’s out of your ordinary (maybe a recipe one day instead of a regular blog post) then you can set up a manual schema on that post which is covered in the structured data section of the SEO settings for pages and posts.